Price is the number one driver of profitability in any business, but too often, professional firms and accountants still enforce the outdated and flawed hourly billing method, driving away some of the best and brightest from the profession. There is a better way, and expert Ron Baker will share his knowledge and expertise in a new series of 4 webinars.

The webinars are broken down into four sessions and last 75 minutes each. Here is more information on each session:

  • Session 1– “The Firm of the Future: From Professional Service Firm to Professional Knowledge Firm” – Tuesday, Feb 3.
  • Session 2 – ”Having the Value Conversation” – Thursday, Feb. 5.
  • Session 3  – “Pricing the Customer, Not the Services and Developing and Pricing Options”  – Tuesday, Feb. 10.
  • Session 4  – “Fixed Price Agreements, Pricing Objections, Project Management, Change Requests, Change Orders, & Pricing After Action Reviews” – Thursday, Feb. 12.

Baker, founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally, has toured the world and spoken to more than 120,000 professionals, delivering his simple value-pricing message that customers don’t buy time; they buy value. He believes that when firms truly understand and recognize this concept, they will have an enormous advantage in attracting customers and team members.

This series of webinars will demonstrate a superior business model for professional services: selling intellectual capital with pricing based on the outcomes and value it creates, not the cost or time it took to deliver.

Baker, a member of the AICPA’s Group of One Hundred – a think tank of leaders appointed to address the future of the profession – urges , professionals to ditch the “we sell time” stance, and open their eyes to this model, where firms and accountants can better maximize their profits and quality of life, while also increasing customer satisfaction, loyalty and retention.

Join us for this thought-provoking and leading edge webinar series, and start to deliver the kind of value that transcends your firm, and the lives of you and your customers. Register Today!

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