Intuit Data Shows Average On-demand Work is 12 Hours a Week, Provides
22 Percent of Household Income

A groundbreaking examination of people working at eleven on-demand
economy and online talent marketplace companies is shedding new light on
the debate about worker classification in the on-demand economy. The new
data from Intuit Inc. (Nasdaq: INTU)
and Emergent Research
shows that the typical on-demand worker is a part-timer, working 12
hours a week via his or her primary platform and collecting 22 percent
of their household income from work obtained through online marketplaces
or applications that connect providers to customers.

This Smart News Release features multimedia. View the full release here:

The new data is a preview of a comprehensive study – Dispatches from
the New Economy: The On-Demand Workforce
that will
be released in the New Year. The study will provide a detailed analysis
of the demographics, motivations and challenges of workers pursuing
on-demand jobs. Companies participating in the study include Uber,
Upwork (formerly Elance-oDesk), Wonolo,
MBO Partners, OnForce,
Work Market, Visually,
HourlyNerd and Fiverr,
Deliv and Field

“The on-demand economy is accelerating a shift to self-employment that
is having a transformative effect on our economy and the future of
work,” said Alex Chriss, vice president and general manager of
Self-Employed Solutions at Intuit. “There is the potential to fuel this
new wave of innovation and support an expanding entrepreneurial
population but it will require a new mindset and most importantly, a
deep and objective understanding of the aspirations, motivations and
pain points of those choosing to work for themselves and on-demand.”

On-Demand Workforce Study

The study also looked at the motivating factors and satisfaction levels
of on-demand workers.

Key findings include:

  • On-demand work is primarily part-time:

    • The average person working in the on-demand economy spends 12
      hours per week working via their primary partner company.
    • Forty-three percent have either a traditional full time job (29
      percent) or part-time job (14 percent) (receive W2s).
    • Only five percent said a single on-demand platform provided their
      sole source of income.
  • The on-demand economy provides important opportunities for income

    • The primary reason people choose to be independent contractors in
      the on-demand economy is to earn more money (72 percent).
    • A secondary motivation is flexibility (60 percent).
  • Most on-demand economy workers (70 percent) are satisfied with
    their work

    • Fifty-four percent identified as highly satisfied, 16 percent as
      satisfied, and 22 percent as dissatisfied.
  • Most plan to continue working via their on-demand economy partner
    in the year ahead:

    • Eighty-one percent of workers said they expect to continue working
      with their on-demand economy partner over the next year.
      Forty-seven percent say they will definitely continue and 34
      percent say they will probably continue. Only 3 percent will not

Long-term Growth of Self-Employment

Intuit research
from 2015 showed that an estimated 7.6 million
Americans will be regularly working as providers in the on-demand
economy by 2020, more than doubling the current total of 3.2 million.
The rise of the on-demand economy is part of a broader long-term growth
trend in the contingent workforce, which has grown from 17 percent of
the U.S. workforce 25 years ago, to 36 percent today, and is expected to
reach 43 percent by 2020.

Study Methodology

A total of 4,622 workers who find work opportunities via the platforms
provided by the participating partner companies completed an online
survey between September 11 and October 1, 2015. The results were
weighted to reflect the proportion of workers in each of the following
segments: Drivers/Delivery, Online Talent Marketplaces and Field
Service/Onsite Talent. The weights were developed using earlier survey
work that sized the on-demand economy. The largest weighted share of
on-demand worker respondents from any single company is 16 percent, with
most partner companies providing less than 10 percent of the respondents.

Intuit’s QuickBooks Self-Employed

Intuit’s QuickBooks Self-Employed product enables on-demand workers to
manage business and personal finances, handle taxes throughout the year
and meet compliance requirements. Intuit offers the product directly to
on-demand entrepreneurs through partnerships with many of the leading
on-demand economy marketplaces including Uber, Lyft and TaskRabbit.

About Intuit Inc.

Intuit Inc. creates business and
financial management solutions that simplify the business of life for
small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks®,
Quicken® and TurboTax®,
which make it easier to manage small
and payroll
, personal finance,
and tax preparation and filing. provides a fresh, easy and
intelligent way for people to manage their money, while Demandforce®
offers marketing and communication tools for small businesses. ProSeries®
and Lacerte® are Intuit’s
leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of .5 billion in its fiscal year
2014. The company has approximately 8,000 employees with major offices
in the United States, Canada,
the United Kingdom, India
and other locations. More information can be found at

About Emergent Research

Emergent Research is a
research and consulting firm focused on identifying, analyzing and
forecasting the key demographic, social, technology and economic trends
and shifts impacting business and society. Emergent Research partners,
Steve King and Carolyn Ockels, are co-authors of the Intuit
2020 Report
and the Intuit
Future of Small Business Report Series

About Upwork

Upwork is the largest freelance
talent marketplace. As an increasingly connected and independent
workforce goes online, knowledge work — like software, shopping and
content before it — is going online as well. This shift is making it
faster and easier for clients to connect and work with professionals in
near real-time and is freeing people from having to work at a set time
and place. Freelancers earn more than billion annually via Upwork.
Upwork is headquartered in Mountain View, Calif., with offices in San
Francisco and Oslo, Norway. For more information, visit

Source: Intuit Inc.

Intuit Inc.
Steve Sharpe, 650-224-2362
Jen Garcia, 415-844-6244